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Every club starts free. Stays free with HenZoe Payments.

Every club starts on the free tier. You never pick or enroll in a plan. When parents pay through HenZoe, your software stays free as your club grows. Otherwise, you grow into the next tier automatically as you add players. Every product feature is included, at every size.

How pricing works

No tier to pick. Three things to know.

1

Every club starts free

Sign up and run your club on HenZoe at $0. Full platform, every feature, no credit card. This is where every club starts, whether or not you use HenZoe Payments.

2

Stay free with HenZoe Payments

When parents pay through HenZoe, your software stays free as your club grows. No monthly subscription. Parents pay a small checkout fee at the time of payment.

3

Or you grow into the next tier

Keeping your own payment setup? You still start free. As your active player count grows past the free tier, your club moves to the next tier automatically. You never enroll. Software tier pricing is subject to change.

Every product feature is included at every size. Plans differ by capacity, storage, retention, and support. They do not differ by which features you can use.

If you use HenZoe Payments

Your software stays free as your club grows. The club pays $0/month. Parents pay a small checkout fee at the time of payment.

Recommended for most clubs
HenZoe Payments
$0 /month for the club

Always free when parents pay through HenZoe.

  • Full HenZoe platform, every feature
  • No limits on staff, parents, teams, classes, or events
  • Parents pay a small checkout fee at the time of payment
  • Insulated from any future software tier price changes
Active automatically as parents pay through HenZoe

Parent checkout fees

Bank Pay (ACH) 1.75% + $1.00

Capped at $20 per transaction. Plus a 0.25% funds movement fee on all transactions.

The 0.25% covers our actual cost from Stripe Connect for moving money to your bank. Passed through at cost, no markup. Even with this fee, Bank Pay is materially cheaper than card on every transaction.

Card / Apple Pay / Google Pay 3.29% + $1.00

Where permitted by law and card-network rules.

Some clubs may choose to absorb card fees or include them in listed prices depending on state law and card-network rules.

Free applies when HenZoe is your club's primary payment system. In normal use, this means at least 50% of your active players have a current-season or active-billing-period payment through HenZoe. If activity drops materially below that, we move you to the matching software tier with 30 days notice. See FAQ for details.

Bank Pay savings vs flat 3.29% + $1

One transaction fee per checkout, not per item. The savings grow with the ticket size.

Ticket size HenZoe Bank Pay Card / flat 3.29%+$1 Bank Pay savings
$100 registration deposit$3.00$4.29$1.29
$500 season fee$11.00$17.45$6.45
$1,500 travel team season$23.75$50.35$26.60
$5,000 annual academy$32.50$165.50$133.00
$10,000 full elite season$45.00$329.00$284.00

If you don't use HenZoe Payments

Your club still starts on the free tier (up to 25 active players). As your roster grows past that, you move into the next tier automatically. You never enroll; we move you to the right one as your club grows. Every product feature included at every size.

Starter

Up to 25 active players. Where every club starts.

Free
  • Full HenZoe platform included
  • Up to 25 active players
  • Unlimited staff, parents, teams, classes, events
  • 5 GB media storage
  • Zoe AI included*
  • 30-day chat and attachment retention
  • Community/docs support

5 GB is the same storage as a free Apple iCloud account, more than a free Dropbox account (2 GB).

Start Free

No credit card. Every club starts here.

Coach

26 to 50 active players.

$29 /month
$295/year billed annually (15% off)

Everything in Starter, plus

  • Up to 50 active players
  • 25 GB media storage
  • 180-day chat and attachment retention
  • Email support within 24 business hours
Auto-applied when your club crosses 25 active players

Club

51 to 150 active players.

$149 /month
$1,520/year billed annually (15% off)

Everything in Coach, plus

  • Up to 150 active players
  • 100 GB media storage
Auto-applied when your club crosses 50 active players

Academy

151 to 500 active players.

$299 /month
$3,050/year billed annually (15% off)

Everything in Club, plus

  • Up to 500 active players
  • 500 GB media storage
  • Priority support queue
Auto-applied when your club crosses 150 active players

Scale

500+ active players. Custom pricing, agreed with your team.

Custom Starting around $699/month without HenZoe Payments

Everything in Academy, plus

  • 500+ active players
  • Custom storage and retention
  • Dedicated account manager
  • Priority email and chat support within 4 business hours
  • Quarterly business reviews
  • Custom onboarding and training
  • SLA-backed uptime commitment
  • Custom integrations available
Contact Sales

30-day full-platform trial on every new signup, no credit card required. After 30 days, your club continues on the plan that matches how you use HenZoe. Your data and configuration carry forward.

* Zoe AI is included on every tier under a generous fair-use policy designed to comfortably cover normal club operations. See FAQ for details. Software tier pricing is subject to change over time as the product evolves. With HenZoe Payments, your software stays at $0/month regardless of any future tier updates. All prices in USD. Annual billing saves 15%. Card processing rates apply where permitted by law and card-network rules. Some jurisdictions restrict surcharging on credit cards.

Every plan includes everything

We do not gate features. The same scheduling, payments, communication, and Zoe AI on Starter as on Scale. Plans differ only by capacity and service commitments.

Scheduling
Chat & push notifications
Attendance
Parent portal
Coach portal
Admin portal
Payments
Skill assessments
Progress reports
Membership tracking
Tryouts & events
Tournament registration
Analytics
Invites
Club branding (logo, colors)
Zoe AI

Capacity at a glance

The only differences between tiers are capacity, storage, retention, and support. Every product feature works the same on every tier.

  Starter Coach Club Academy Scale
Monthly Free $29 $149 $299 Custom
Active players 25 50 150 500 500+
Staff, parents, teams, classes, events Unlimited Unlimited Unlimited Unlimited Unlimited
Media storage 5 GB 25 GB 100 GB 500 GB Custom
Chat & attachment retention 30 days 180 days 180 days 180 days Custom
Support Community / docs Email, 24 bh Email, 24 bh Priority queue Dedicated AM, 4 bh
Every product feature

bh = business hours. Chat older than the retention window is automatically removed; schedules, attendance, payments, and skill records have no time limit. Extended Retention add-on (24 months) available post-launch.

Frequently asked questions

Is there a free trial?

Yes. Every new signup gets 30 days of full platform access, no credit card required. After 30 days, your club continues on the plan that matches how you use HenZoe. If parents are paying through HenZoe, your software stays free. Otherwise, you continue on the software tier that fits your active player count. Your data and configuration carry forward either way.

Do I get the same features on every plan?

Yes. Every HenZoe product feature is available on every plan, including Starter. We do not gate features. Plans differ only by capacity (active players, storage), retention, and support level. Whether you are on Starter or Academy, you can run tryouts, send branded receipts, use the admin portal, run skill assessments, and use Zoe AI under the same fair-use policy.

How does the free plan with HenZoe Payments qualify?

Your software is free when HenZoe is your club's primary payment system. In normal use, this means at least 50% of your active players have a current-season or active-billing-period payment through HenZoe (with a rolling 90-day fallback for clubs without configured seasons). If activity drops materially below that, we move you to the software tier that fits your active player count, with 30 days notice. You return to free the moment your HenZoe Payments activity is back above the threshold.

Token or occasional payment activity does not qualify. You never have to pick a tier; we move you to the right one automatically.

Can software tier pricing change over time?

Yes. Software tier pricing is subject to change as we refine the product and as our cost base shifts. We give every club at least 30 days notice before any change to the tier you're currently on, and any change applies on a forward-looking basis. With HenZoe Payments, your software stays at $0/month regardless of any future tier updates, which is the main reason most growing clubs run their parent payments through us.

I pay annually. What happens if my club moves tiers mid-year?

Your billing adjusts month by month. Annual plans pay upfront for the tier your club is on at the start of the term. If your active player count crosses a threshold and your club moves into a higher tier during the year, we do not ask for a second annual payment. We add a prorated monthly difference for the time remaining on your annual term. At renewal, the new tier becomes your annual base. If your club drops back to a lower tier mid-year, that monthly difference goes away, and any sustained downsize is reflected when your annual term renews.

With HenZoe Payments, none of this applies. Your software stays at $0/month regardless of how your active player count shifts during the year.

What is Bank Pay and why is it cheaper than card?

Bank Pay is parent payment by ACH bank transfer. Bank rails cost less to operate than card networks, so we can offer a cheaper rate (1.75% + $1.00, capped at $20) and pass the savings to your parents. On a $5,000 academy fee, parents pay roughly $32.50 with Bank Pay versus about $165 on a flat 3.29% + $1 card rate.

Bank Pay also has a 0.25% funds movement fee on every transaction. This covers our actual cost from Stripe Connect for moving money from your parents to your bank. We pass it through at cost with no markup. Even with this fee, Bank Pay is materially cheaper than card on every ticket.

When do I get paid?

Weekly. Every Friday, Stripe sends a payout to your club's bank account covering the previous week's payments (minus fees, refunds, and any disputed amounts). Bank transfers take 1 to 3 business days to arrive. Faster payout options will be available as a paid add-on after launch.

What happens if a parent's bank rejects an ACH payment?

Around 0.3 to 0.4% of ACH payments return after our prevention measures (account validation, microdeposit verification, smart retry). When a return happens, we notify the parent immediately, and the $4 return fee is added to their next payment attempt by default. The parent can retry by ACH or switch to card. Your club does not lose money on parent-side payment failures.

Is there a cap on Zoe AI usage?

No per-tier credit cap. Zoe AI is included on every plan under a generous fair-use policy calibrated so normal club operations comfortably stay inside it. In testing, even our heaviest clubs use a small fraction of the envelope without thinking about it. Day-to-day work like scheduling, communications, summaries, drafts, and reminders is fully covered.

Fair use is about preventing abuse, not metering ordinary work. If activity looks abusive (bulk automated scraping, runaway loops, unusual external integration patterns that act like a content farm) we reach out. We don't auto-throttle and we don't drop you into a degraded mode without a conversation first.

How long is chat history kept?

Chat messages and attachments older than the plan retention window are automatically removed: 30 days on Starter, 180 days on Coach, Club, and Academy, custom on Scale. Schedules, attendance, payments, and skill assessments have no time limit on any plan. An Extended Retention add-on (24 months) will be available post-launch for $19/month.

What if I change my payment setup later?

Your billing adjusts automatically. If you start collecting payments through HenZoe and clear the activity threshold, your software becomes free. If you move payments to your own Stripe account or another processor, you continue on the software tier that fits your active player count. Existing payment history stays in your records either way. You never have to pick a plan; we move you to the right one.

Can I cancel any time?

Absolutely. No contracts, no penalties. Cancel any time from your billing dashboard and keep access through the end of your paid period. We never delete your data. If you downgrade or pause, your records stay intact and re-activate the moment you come back.

Is HenZoe only for soccer clubs?

No. HenZoe is sport-agnostic. Soccer is our launch vertical, but the platform supports any youth sports or activity club: basketball, volleyball, swim, martial arts, dance, music, and more.

What about international clubs?

HenZoe Pay supports US-based clubs and US-issued payment methods only at launch. International expansion is on the roadmap. Foreign cards on HenZoe Pay see an extra 1% currency conversion fee from Stripe.

Ready to run your club differently?

30 days of full platform access on any new signup. No credit card required.